Privacy Policy

The purpose of this policy is to create security and provide you with detailed information about how we handle your personal data when you use our services. In the following text, we describe how the data is handled, saved, deleted and what rights you have.

GDPR

WHAT IS A PERSONAL DATA?

A personal data is information that can be directly or indirectly linked to a physically living person. Examples of personal information are name, address, telephone number and e-mail address, but also information about IP number and about your user behavior.

Processing of personal data includes all handling of personal data, for example; collection, analysis, registration and storage.

WHO IS RESPONSIBLE FOR PERSONAL DATA?

The person responsible for personal data is the person who alone or together with another person determines the purpose and means for the processing of personal data and who is ultimately responsible for the processing taking place in accordance with applicable personal data legislation.

WHAT DATA IS COLLECTED?

Depending on the service you use, we may collect the following information:

Name
Address
Email address
Phone number
IP-adress
Social security number
Other information that you provide on the website and its services

When you use the website and its services, certain information may be collected automatically. Information about your use and technical data, which may include your URL through which you access the Website and its services, your IP address, your device ID, information about network and computer performance, browser type, language, identification information and operating system. The information is static and you as a user become anonymous without the possibility of being identified.

PURPOSE AND LEGAL BASIS FOR THE PROCESSING OF YOUR PERSONAL DATA

Your personal data, as a user, is processed for the following purposes on the basis of the legal basis set out below. Below we also describe how we process your personal data for marketing purposes.

Purpose

Legal reason

Create and manage your ordered newsletters or other ordered services.

Track and manage order history e.g. on payment methods.

To fulfill an agreement to which you are a part

To fulfill your orders of products/services.

Maintain accurate and up-to-date information on your customer profile.

To fulfill an agreement to which you are a party

To carry out profiling.

By analyzing your behavior on our website, we can send you targeted information and marketing via various digital contact channels such as text messages, push notifications, and social media.

Consent that you agree to this type of treatment

To be able to provide a relevant & personal user experience on our website.

Provide subscribers and visitors with personalized content.

Provide relevant recommendations and

offers.

Balancing of interests whereby it is in our interest to provide a highly used experience by making it easy to use our services and that those we communicate with are perceived as relevant

To be able to handle customer service matters.

Communicate with you as a user of our services and answer questions.

Investigate complaints or support matters (including technical support).

To fulfill an agreement to which you are a party.

Balance of interests, whereby our legitimate interest is to be able to provide effective support to our users and subscribers

Financial management, accounting and bookkeeping.

We also use your ev. purchases or transactions for our bookkeeping and accounting

To fulfill legal obligations

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

We store your personal data for as long as they are needed for the above purposes and as long as you are a customer or as long as it has to be saved due to legal requirements, after which the data is deleted or de-identified. For marketing purposes, information older than 3 years is not used.

WHO CAN WE SHARE YOUR PERSONAL INFORMATION WITH?

Your personal information may be shared with other companies that perform services on behalf of us, such as analysis, distribution or other services to fulfill the agreement in which you are included as a party.

We will not share, sell, transfer or otherwise disclose personal data in addition to what is stated in this personal data policy, unless we are obliged to do so as a result of a court decision or if we have obtained your consent to such disclosure. If there is a suspicion that you have committed a crime in connection with the use of the website and its services, information may, upon request, be disclosed to authorities. This does not exclude that we may use personal data assistants who process personal data on our behalf in accordance with written personal data assistant agreements and our instructions. Personal data assistants who gain access to your personal data (eg when we use a third party to carry out payment transactions or store information on a server), are not given any right to use your personal data for purposes other than the purposes set out in this personal data policy.

• Mailchimp (e-mail service)

Mailchimp, (The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, Georgia 30308. USA) is a tool we use to send important messages to our customers and partners, but is also used to send out market information to potential customers. When you provide your contact information to us, we will store this in this service to send important information and/or market information to you.

• Oderland (hosting service)

We use Oderland Webbhotell AB, Östra Hamngatan 50B, 411 09 Gothenburg. Org. No. 556680-8746 as a provider of hosting services to our customers. Once we have received your contact information, selected parts will also be stored in your account with Oderland for the service’s functionality.

YOUR RIGHTS

According to EU data protection legislation, you as a user have certain statutory rights in relation to the personal data we handle about you. You have the right to access your personal data, the right to correction and deletion and the right to object to processing, such as direct marketing. You also have the right to complain to the national data protection authority, the Data Inspectorate.