Feedback culture

A healthy, vibrant feedback culture fosters innovation, learning and development. Here are a few great tips to help you succeed.

What is a vibrant feedback culture?

Feedback is a word that’s been used extensively in management literature for a very long time. And it’s not hard to see why! Feedback provides the foundation for all behavioural change, and it’s an essential tool if organisations and staff are to grow and develop.

A vibrant feedback culture is exactly what it says on the tin. Creating an atmosphere in the workplace where people focus on constructive feedback and learning on a daily basis. Successful organisations grow and develop from within. This fosters innovation and results in happy staff who feel empowered, perform better and contribute to business development.

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The Swedish Academy defines feedback as follows:

feedback [fi:ʹdbæk], feedback for process regulation; response: receive feedback on work

What defines a constructive feedback culture?

It’s not hard to tell people you work with feedback in the workplace. The trick is to do it correctly. Here are some good – and not so good! – examples of how to work with feedback.

Not so good
GOOD

The feedback focuses on the bad things without making any effort to make positive changes.

The feedback focuses on what could be improved by means of constructive, solution-oriented reactions and suggestions for improvement.

Feedback is picked up once a year, or on a number of occasions throughout the year. It might have lost its relevance by then and resulted in unnecessary grumbling and dissatisfaction.

Feedback is a natural part of day-to-day work, not just an item on the agenda at the annual staff appraisal.

The person giving the feedback gets nothing back. This creates dissatisfaction and is often the kiss of death for a feedback culture.

The feedback is taken seriously, and the person giving the feedback receives a reaction. This creates participation and commitment in the workplace and fosters innovation.

Why feedback?

• It leads to development and motivation

Constructive feedback helps us to develop towards our goals. It tells you what’s working well and what could be better. 

• It enhances performance and productivity

A number of studies show that a vibrant feedback culture increases staff performance and workplace productivity. Studies show, for instance, that feedback can improve team performance by up to 50 per cent. 

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NEW FEEDBACK:
I’m really pleased you’re on the team, you’re always so positive!

NEW FEEDBACK:
I’m really pleased you sent out the invitations to the meeting so far in advance.

NEW FEEDBACK:
That was such a rewarding workshop, it gave me loads of ideas! 💪 🙏

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• It promotes innovation

Staff members often come up with the best ideas. Inclusive leadership, where staff members feel involved and are encouraged to contribute, fosters innovation and creation of ideas.

• It increases job satisfaction

Uncertainty and expectations that aren’t made explicit are one of the biggest sources of stress at work. What’s expected of you and when you’ve achieved these goals is made clear by continuous feedback and responses. Clear expectations reduce stress and enhance job satisfaction.

How do you create a vibrant feedback culture?

The agile approach is based on the team and quick decision-making processes a long way out in the organisation. But as a leader, you have a crucial part to play in defining the right conditions for the success of your team. So, how do you go about doing that?

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Frequently Asked Questions on feedback

It is, yes. Feedback provides the foundation for all behavioural change, and it’s an essential tool if organisations and staff are to grow and develop. If feedback is to lead to positive change, it needs to be constructive and focus on solutions – what could be improved?

Flourish is a simple, intuitive feedback tool that can help you gather specific and actionable feedback. Flourish gives you access to a research-based catalogue of questions containing 100+ different conversations in focus areas covering the entire work environment. Our questions are based on both Swedish and international research and devised with the assistance of leading HR experts. Flourish gives you a forum where the whole team can make their voices heard.

Yes, there are all kinds of different feedback techniques you can use. All of them aim to ensure that your feedback is delivered in a way that will be well received by the recipient – and therefore have the greatest impact. There’s a risk of the recipient going on the defensive if your feedback is perceived as an attack.

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