{"id":13371,"date":"2022-03-22T16:00:42","date_gmt":"2022-03-22T15:00:42","guid":{"rendered":"https:\/\/flourish.se\/flourish-feedback-from-seed-to-success\/"},"modified":"2025-06-24T13:28:18","modified_gmt":"2025-06-24T11:28:18","slug":"flourish-feedback-from-seed-to-success","status":"publish","type":"post","link":"https:\/\/flourish.se\/en\/flourish-feedback-from-seed-to-success\/","title":{"rendered":"Flourish Feedback: from seed to success"},"content":{"rendered":"\t\t
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“With many years of experience and startup energy, Flourish helps leaders and teams blossom to their full potential.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– M\u00e5rten Andersson, CEO & Founder, Flourish<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The first seed for Flourish began to sprout in California in the USA<\/b> when M\u00e5rten Andersson, one of the company’s founders, lived in Sacramento where he studied Human Resource Management at California State University. In his studies, he realized that the approach to human resources issues differed greatly between Sweden and the United States. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The American view of HR work was rooted in measurability, results and hard facts with clear requirements that all work should lead to business success. The contrasts to the Swedish model were perceived as big. Here, the connection to financial results has traditionally been less clear, soft values \u200b\u200bhave been rewarded and decisions have been made on gut feeling rather than analysis. M\u00e5rten thought about how these two angles could be combined into a golden middle way where the well-being of employees was a central starting point, but with measurability and financial success as the end goal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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HR tech & Innovative leadership<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During his time in the USA, M\u00e5rten also had the opportunity to carry out both shorter and longer study visits to a number of global tech companies, all of which are considered to be at the forefront of both leadership and HR. These visits to Amazon, Google, IBM and Microsoft reinforced the image that executives and HR departments, worldwide, have a lot to learn from these innovative companies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Innovative leadership among the tech giants<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital tools for managers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Above all, it was the use of digital aids to strengthen the work environment that impressed. The companies’ “born global approach” had in many cases forced them to independently develop the tools that managers needed to pursue successful leadership at a distance. The tools were used for performance management and competence development but also feedback collection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Feedback for the future<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The latter, the feedback collection, took place frequently, systematically, team-oriented and with a strong focus on small improvements. This aroused new thoughts for M\u00e5rten and his previous thoughts about well-being and goal management began to blossom into a concrete business idea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Flourish helps leaders grow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Once back home in Sweden, M\u00e5rten came in contact with Ulf Larsson and Jonas Malmberg at the Halmstad company Quicksearch. For over 25 years, these veterans in organizational development have helped companies with customer and employee surveys through feedback. Quicksearch saw that the market was developing rapidly and that new, agile tools were needed. When M\u00e5rten’s idea of \u200b\u200ba simple and team-oriented feedback solution met their experiences and insights, it became a \u201cperfect match\u201d. Together, the trio further developed the product idea, invested resources and formed Flourish, which since then has aimed to quickly, smoothly and easily help leaders and their teams to flourish to their full potential.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tRead more about the meaning and research behind Flourish in our articles: “Flourish – What does it really mean?”<\/a> & “The research behind Flourish – small gains show the way”<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The first seed for Flourish was planted in California, USA …<\/p>\n","protected":false},"author":5,"featured_media":11445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[102,86],"tags":[],"class_list":["post-13371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flourish-research","category-leadership"],"_links":{"self":[{"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/posts\/13371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/comments?post=13371"}],"version-history":[{"count":2,"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/posts\/13371\/revisions"}],"predecessor-version":[{"id":17519,"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/posts\/13371\/revisions\/17519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/media\/11445"}],"wp:attachment":[{"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/media?parent=13371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/categories?post=13371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flourish.se\/en\/wp-json\/wp\/v2\/tags?post=13371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}